What does it take to curate luxury lifestyle experiences for the affluent?

We will always have the bluebloods and those who live in the lap of luxury with us in our society. Fortunately, the affluent world is accommodating enough for many who may want to upgrade their lifestyles and live flush with wealth.

But being rich and famous does not come cheap.  The affluent lifestyle involves diverse unlimited opportunities open for exploration by the right set of people that can afford it. Nonetheless, it has many advantages, including living posh and comfortable, getting invited to high profile social events, and breaking glass ceilings and barriers of social-economic positions.  Living a rich lifestyle also lets you experience the paparazzi and concierge-driven travel, be it for vacations and other curated high network events.

Sadly, 2020 ushered in a downturn of the luxury market with the pandemic and the frenzy it threw the world into. As a result, there were steep declines in the sale of luxury goods and lifestyle events, affecting luxury brands and businesses.

Brick and mortar luxury brands without a digital presence lost their affluent customers with plummeting stocks and sales. Also, luxury personal goods and luxury experiences labels worldwide experienced a dip in profits, as the tourist market fell with travel restrictions and bans by the governments.

With the depreciating tourism market, came the need to look inwards and affluent networks of people who regularly made luxury goods purchases when they travel were forced to turn to the local market and consignors.

For luxury players to recover back their clientele even as the world adjust to the aftermath of the pandemic, they need to readjust their operations and satisfy the demands of an increasingly growing community of target consumers – significantly the younger generation predicted to boost the luxury market demand flow by 180% from 2019-2025.

Why is it essential for luxury service providers to up their game and win back the market?

Consumers are seeking newer ways to experience their favorite brands, waiting to be courted like never before. Fortunately, this means brands must think out of the box and experiment.

They must also ensure that their efforts at media engagement, their brand’s message, and service operations and methods are all aligned to achieve the following:

o   Reach and move their target audience

o   Provide for social amplification of the message with a close circle of friends and family for maximum impact

o   Curate experiential engagement and not commentary alone

o   Allow the consumer to experience the richness of storytelling of the brand’s history and philosophy

o   Create more and more influencers or brand ambassadors

Well, good news to the luxury players and the elites in society as well. MobiCom complements the affluent private club members on its network with their luxury lifestyle experiences, and this is how:

1.       Offering luxury brands the opportunity to interact in person with their target audience

Undoubtedly, luxury targets luxury in return. In the same vein, luxury brands target grandeur and lush consumers who can afford the opulent way of living. MobiCom is the link between these brands and a highly qualified audience of affluent consumers who are private club members, worldwide.

It is a win-win situation for the labels involved and the customers on its network. The latter enjoy their elite lifestyle experiences again, making luxury purchases from the brands on the same pedestal. These brands, in turn, can recover profits and customers lost due to the financial plummet the luxury market experienced.

2.       Brands partnership

Partnerships are easy ways to drive more business transactions, have access to a greater measure of resources, and reach a wider audience. For example, MobiCom offers affluent customers on its network luxury lifestyle experiences by partnering with luxury brands that cater to the very best.

This way, customers on its network will have access to personal luxury goods, luxurious products and services, and experiences fit for members of society’s upper echelon offered only by the very best brands and labels.

3.       Driving transactions for brand partners

After brand partnerships, comes the responsibility of brand exposure and marketability. MobiCom makes it accessible through its business vertical, Luxior, for brand partners to market their products and services with special benefits and privileges to the affluent consumer community.  It achieves this using in-person engagement and through its proprietary digital platforms.

4.       Facilitating commercial engagements between brands and affluent consumers

MobiCom encourages brands to engage beyond boundaries with the society’s wealthiest through virtual and in-person experiences curated by the brand and presented by their ambassadors.

 5.       Curates’ concierge-driven experiences

MobiCom offers luxury brands the ability to participate in its bespoke experiences on Luxior across the most sought-after lifestyle, entertainment, and sporting events catering to specific tastes of its consumers, intertwining history and culture worldwide.

These concierge-driven experiences enhance brand association and include visits to ateliers, museums, showrooms, private homes, manufacturing facilities, fellowship, or red-carpet events.

6.       Luxurious private club real-estates worldwide

MobiCom enables brands to engage with the affluent consumer in person by participating in existing private club events or curating new experiential events based on tastes, preferences, and member lifestyles while delivering the most unique and memorable experiences worldwide.

 7.       Drives multichannel engagements

MobiCom also enables luxury brands to do multichannel engagement with private clubs and their members worldwide.  It makes it possible for these brands to offer shopping experiences, sell luxury autos, splurge-worthy beauty products, and provide top-notch essential services through multiple channels of outreach.

For people who cherish a luxurious lifestyle, MobiCom offers unlimited opportunities to network and experience the fine hospitality of prestigious private clubs worldwide. For luxury brands, MobiCom provides the opportunity to reach a wider audience of affluent consumers and engage them to turn them into loyal customers.

MobiCom has been curating experiences exclusively for private clubs and their members in partnership with luxury brands since 2016. Primed to aggregate and orchestrate the luxury network, MobiCom is led by Rathan Kumar, a serial entrepreneur with over 37 years of experience, a connoisseur of all things luxury, and a member of a number of private clubs, worldwide.