Offering Luxury Lifestyle Experiences to Affluent Customers - The MobiCom Way
A luxurious lifestyle is for those who possess and appreciate fine taste for everything that touches their life - the world’s top 1% affluent people. They have seen it all but are yet on a continuous endeavor to experience more and beyond. It is a situation of you just cannot get enough of the good life. Defining luxury and living a luxurious life goes beyond owning exquisite possessions but is about experiencing the unique. It is also about having the opportunity to be at the fore of experiencing and witnessing the best of all spheres and industries of life.
Invitation to witness legendary craftsmen bring life to their works, one-on-one interaction with favorite stars, and weaving celebrations that leave behind memories to last a lifestyle are much sought after. After all, there is only one life to live and celebrate.
While there is nothing wrong with owning expensive properties and gathering splurge-worthy items, having captivating lifestyle experiences etched on your memory forever is one of the best ways to live.
Research has shown that the current generation is steadily championing spending away from possessions and towards experiences instead. This last decade saw a significant shift away from possession spending to experiences instead.
The UK experienced a situation whereby spending on possession fell by a whopping 31% compared to the minuscule 2% decrease in experience spending. And everyone is in on the new trend – both the older and younger generations.
MobiCom is that lifestyle connoisseur that can bring life-changing luxurious experiences to your doorstep. Pairing you with the ideal luxury brands to match your equally affluent lifestyle, you are guaranteed cheaper and faster ways to enjoy satisfactory one-in-a-million kind of value-led experiences in place of costlier accumulation of high-ended items.
Last year, MobiCom predicted luxury to be distilled to its very essence and ethos of craftsmanship, timelessness, and longevity. The stories luxury brands tell will thus be more grounded in authenticity and inspire a more conscious living. This emphasis on value-led experiences will create new opportunities to engage with affluent consumers by making meaningful contributions to their lifestyles while driving positive change in the world.
This is a far cry from what it used to be in the luxe industry and for the consumers at the fore – which is a notable improvement in the industry. Consumers of everything deluxe will be privy to limited editions of the finest things even as luxury brands committed to catering to affluent clientele upgrade their services – an action already set in motion by MobiCom.
How does it offer such a limited edition of unparalleled luxurious services to members on its network?
1. Curating experiences suited for the affluent and members of private clubs
No matter the digital channel, luxury brands will need to offer first-class online experiences that are exclusive and bespoke.
Think personal shoppers, private viewings, white-glove delivery, exclusive parties, and more customized services. This way, they are sure to retain their customers and keep them satisfied.
MobiCom understands this very well and curates one-of-a-kind experiences catering to the lifestyle of the affluent, represented by members of private clubs worldwide.
2. Curating high net worth private club events
Members of private clubs represent 1% of the world’s most affluent consumers with a taste for finer things in life and a luxurious lifestyle. This 1% is a makeup a beehive of entrepreneurs, successful professionals, socialites, influencers, entertainers, and opinion-makers of modern society.
Club life and social connections are highly valued sources for information and recommendations, which are necessary for growth in varying industries of the world. Little wonders why most members of the upscale community belong to one private club or another.
3. Accommodating the luxury needs of its network members
Members of MobiCom’s network are privy to the finest calendar of diverse experiences, which appeals to a wide audience of the elites in society. There is literally something for everyone, irrespective of your niche and taste.
MobiCom offers richness in the storytelling of having memorable experiences rather than buying a couple of expensive items. This is in tandem with the growing need of silk-stocking consumers to live out their story and tell who they are in varying ways rather than showcase what they have. The latter is always a consequence of the former and may need not be emphasized.
4. Driving brands engagement in the luxury market
Where luxury brands meet with the right audience of luxe faithfuls, concierge-led experiences are bound to occur. MobiCom allows brands to participate in exclusive cutting edge social events that cut across all sectors of the economy to cater to the tastes of its customers worldwide.
Therefore, brands are driven to reevaluate their service provision strategies to meet the needs of prospective customers and map out better ways to stay abreast of changing industry trends.
5. Expert luxury services to customers on its network
MobiCom has been curating experiences exclusively for private clubs and their members in partnership with luxury brands since 2016. Primed to aggregate and orchestrate the luxury network, MobiCom is led by Rathan Kumar, a serial entrepreneur with over 37 years of experience, a connoisseur of all things luxury, and a member of several private clubs, worldwide.
With a luxury connoisseur at the helm of affairs, it is all the proof needed that MobiCom understands the assignment of providing its members with expert luxury services and never fails at it.
With MobiCom, life as you know it is made easy. Through a seamless interface and specially organized in-person engagements, you can have a chance at the luxe life, experiencing all the finest things life has to offer. Think MobiCom, think affluence.
MobiCom was founded in 2015 and envisioned to deliver one-of-a-kind experiences and benefits to the affluent consumers on its network and offer brands the opportunity to court the segment via compelling engagements.